DealRoom – Using DealRoom to Plan Merger Acquisition Integration

One of the most common M&A issue is treating integration as a standard practice. This can result in an inability to see the bigger picture and relationships with customers, and can compromise the deal’s potential value. Highly successful acquirers customize their integration strategies according to the acquisition’s objectives.

The process of integration can be difficult due to the number of moving parts that have to collaborate seamlessly. From the IT systems to merging departments and establishing the new organizational structure there are a myriad of technological and cultural obstacles to be overcome to ensure the success.

To overcome these difficulties it is vital to streamline and centralize communications. Acquirers who use DealRoom to conduct due diligence report increased collaboration, a decrease in disconnected emails, as well as more efficient M&A management. DealRoom can be used to manage integrations after a transaction has closed, and to avoid the pitfalls which can slow down or impede its progress.

The most important aspect of the process of planning is to identify the right leadership team to support the integration effort. This is vital, since the absence of leadership support and alignment is the main reason for failure in integration. Prioritizing tasks and setting up groups to tackle them is also important. This allows for the distribution of resources like expertise, management attention and time, which will create an efficient and successful integration.

Marketing and branding are typically the most beneficial sources for synergies in an integration. This kind of integration is carried out function-by-function and involves coordinating messages, product portfolios and implementing a consistent marketing strategy.

Leave a Reply

Your email address will not be published. Required fields are marked *